Spider-Man, the X-Men, Iron Man, Hulk, and The Fantastic Four are packing their bags and moving into the “House of Mouse”. Disney paid $4 billion for Marvel Entertainment and now owns the rights to over 5,000 Marvel characters.
MarketWatch — Disney to Acquire Marvel Entertainment
Worldwide leader in family entertainment agrees to acquire Marvel and its portfolio of over 5,000 characters.“Disney is the perfect home for Marvel’s fantastic library of characters given its proven ability to expand content creation and licensing businesses,” said Ike Perlmutter, Marvel’s Chief Executive Officer. “This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney’s tremendous global organization and infrastructure around the world.”
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