Last night, the Knights of Columbus aired a unique 60-second 9/11 tribute ad during NBC’s broadcast of the inaugural game of the NFL’s 2009 season.
The ad directs viewers to a new Knights of Columbus Web site with resources for volunteers and volunteer organizations — www.servicetogether.org and the importance of giving is told through the story of 9/11 hero Captain Al Fuentes of the FDNY Marine Division. Now retired, Captain Fuentes was buried in the rubble of World Trade Center before being rescued by his fellow firefighters.
www.servicetogether.org — “What I have been given is another chance,” Fuentes recounts in the piece. “I need to, and I will, give back: that is what the Knights of Columbus have always shown me for 38 years.” The Knights of Columbus produced the ad as a tribute to those who lost their lives in the 9/11 attacks and as a reminder of the importance of keeping their heroic spirit of service alive.
The spot concludes by listing www.servicetogether.org, which was set up by the Knights to help volunteers find organizations that can put their talents to good use, and includes resources to help volunteer organizations work more effectively with the volunteers they have.
[...] This post was Twitted by mikerielly [...]