Looks like the FTC now wants to control more of your life…
www.betanews.com — In a unanimous vote this morning, the US Federal Trade Commission has decided to enact changes to federal code regarding truth in advertising and in product endorsement, including the first such extensions to regulate the activity of bloggers. Acknowledging that bloggers may be individuals who publish their opinions online without compensation, but with a wide audience, the FTC voted to enact new regulations beginning December 1 to compel bloggers to reveal all material connections that may have led them to endorse a product, even if that endorsement honestly reflects how bloggers feel about it.
Hmmm, do you think the FTC is aware of these statistics?
73% of all active online users read blogs
45% have started their own blogs
34% post opinions about products and brands on their blogs
32% trust bloggers’ opinions on products and services
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