Next month AOL will spin-off from parent company Time Warner and will re-brand themselves as “Aol.”. Huh? In my opinion, this only takes a bad brand and makes it worse.
Who were the marketing geniuses that came up with this? I am assuming this is an attempt to brand AOL as “hip”. No doubt these are the same marketeers that thought it was cool idea to distribute billions of AOL CDs…
My 11-year old could have come up with a better logo using clip art. Oh wait, I think that is clip art…
A new brand identity to be adopted by AOL next month, when it is spun off from Time Warner, ditches the odd-looking triangle that has long served as the brand symbol and replaces the letters AOL with “Aol.” — complete with a period. The period in the logo was added to suggest “confidence, completeness,” Ms. Wilson said, by declaring that “AOL is the place to go for the best content online, period.”
Really?
They would have been better off coming up with a new name. To me, AOL or Aol. is synonymous with crap.
They don’t call it AO-HELL for nothing!