Seattle’s Best Coffee relaunched their brand this week which includes a new logo. The new logo is sleek and much simpler with clean lines and colors. Not sure if I like the new logo yet. From what I read, it appears that their objective is to make Seattle’s Best Coffee more appealing to the McDonald’s and Dunkin’ Donuts crowd.
To celebrate the reinvention of our brand, red-capped invaders scaled the Starbucks headquarters building and stealthily replaced the famous “siren” atop the clock tower with the new Seattle’s Best Coffee logo. The intent? To put Seattle’s Best on the map as the universal symbol for great coffee.
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